Upcoming marketing trends are something a small business owner cannot afford to ignore. 2019 will be the year Google breaks into the social media/business platform with “Google My Business”. Now is the perfect time to get up to speed on the blossoming platform. It is also the time to focus on retaining your clients or potential customers instead of finding new ones. Also, expect video content to be a larger part of marketing instead of just pictures and text.
- Google has spent a lot of efforts in making Google My Business effective as a future social CRM tool for businesses.
- On a Google My Business page, visitors can leave reviews, find directions, making editing suggestions to a page, and follow a page.
- The follow a business page feature on Google My Business is a hot feature because it makes the site very social where businesses can connect with fans.
“Some attempts, like Google Plus, have not worked, but it seems like they may have finally found their sweet spot with Google My Business. This is a tool where local businesses can advertise and consumers can find nearby businesses on mobile devices.”