When you are trying to build your own marketing system, it is very important to consider who it is that you re trying to market to. You could have a great ad that has sick visuals and music but it might not appeal to the people who are trying to target. Then, it is actually worthless. Now, one of the first things you should do when trying to have a marketing campaign is to target the demographic you want buying your stuff.
- To create a successful marketing system you must identify your target customer and suss out his, or her, core problem that you can help with.
- You want to define your niche customer in the most narrow terms possible, to truly understand who you are targeting.
- When you present your product, or service, it should be in terms of a promise to aid your niche customer in solving their problem.
“If you don’t understand the value that your business can bring to each engagement, it’s nearly impossible to select the tactics you should use to reach your audience.”