The Making of a Brand: A Guide to Defining and Building a Powerful Brand

When you are trying to make a brand, you need to consider a lot of different things. There are so many things that go into making a brand. Some people are better than others when they are trying to build a brand but the truth is, you need to use marketing and advertising to your advantage. Social media is a great tool to help build a really good brand. If you can get it right and have a good brand, it can do so much for your business.

Key Takeaways:

  • If you are in the process of creating a new business, study your competitors and find out both the good and bad things they have done in the past.
  • Think of your brand as a person and come up with a list of adjectives you would use to describe its traits.
  • Consider the short, medium and long terms impressions that customers will have about your brand.

“Every day, brands fight for share in the marketplace, the attention of their prospects, and sales. The market is saturated with so many businesses that sell the same exact products or same types of products as their competitors – and only the strongest survive and thrive.”

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